Jieteng Chen

Ph.D. in Marketing, The Chinese University of Hong Kong

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My research focuses on the economics of AI, platform design, and industrial organization.

I will join Shanghai Jiao Tong University, Antai College of Economics and Management as an assistant professor of marketing in Fall 2026.

Working Papers

1. Labeling AI-Generated Content on Platforms: Misinformation, Consumer Inference, and Creator Incentives

(with T. Tony Ke and Jiwoong Shin), Management Science, Revise & Resubmit.

This paper shows that the content platform's "Generated by AI" label can be an endogenous signal for misinformation and explores the platform's optimal design of labeling strategy.

Publications

2. From Canvas to Blockchain: Impact of Royalties on Art Market Efficiency

(with Xinyu Cao and T. Tony Ke), Management Science, Accepted.

This paper shows that royalties for artists act as taxation and thus introduce inefficiency to resale markets but may improve primary market efficiency by reducing price distortions.

3. Regulating Digital Piracy Consumption

(with Yuetao Gao and T. Tony Ke), Journal of Marketing Research 2024.

This paper shows that regulators' penalties on piracy users may inadvertently promote piracy consumption by triggering the pirate firm's investment in anti-tracking technology.